Strategy & Experience Design Officer @Wunderman Thompson
Carola Verschoor is Wunderman Thompson Amsterdam’s Strategy & Experience Design Officer. As a business designer she integrates decades of industry practice, design-driven methods and innovative approaches into participative, interactive and provocative approaches to strategy and experience design. Carola has a track record of more than 25 years working across industries, developing teams and delivering successful innovation.
At Wunderman Thompson she is on a mission to help change the narrative through the power of brands and to co-create a better future for all.
She is a much sought public speaker and thought leader on the topics of innovation, strategy, creativity, transformation and (service) design for business. Carola is the author of Change Ahead, which is recognized as a leading book on the emerging practices in the domain of business strategy, research and design. She is also one of the many co-creators of This is Service Design Doing and more recently has co-authored the Infinite Double Diamond Cards.
Carola is a believer in the power of doing when it comes to creative transformation. She has been host, mentor and even headquarter-marathonist for the Global Service Design Jams over the years.