Design Director @Emakina.BE
Design the Right Thing & Design the Thing Right
Fred develops brands, products, packaging and service concepts. Regularly joining forces with his peers in product design, audio-visual production and
engineering, he has crafted concepts for British Airways, KLM, Lufthansa, Marriott, McDonald’s, Virgin Australia and Qatar Airways, to name a few.
Fred was active in publishing, branding and advertising in Singapore before returning to Europe in 2013 to focus on experience design and brand development for the aviation and foodservice markets. In 2021, he joined EMAKINA, where a dedicated team of experts in technology, strategy and creativity puts the user at the centre of everything they do.