Sarah CR Claeys

Sarah CR Claeys

Content Design Practice Lead



Make the right content and make that content exactly right.

Sarah helps brands answer two basic questions. What content do they need? And how do they make that content stand out from the massive flow of content users are exposed to on a daily basis? She has helped brands like Visit Qatar, KitchenAid, Walibi, D’Ieteren, Visit Brussels and more with her strategic approach to content and storytelling.

Sarah has a background in copywriting & translation, scripts and voiceovers, content strategy, user-centric content creation, editorial production and storytelling for businesses. She joined EMAKINA over a decade ago and has been a user advocate ever since.

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